The PrimeTime Cut is a labor of love for branding expert Juju Hook, former corporate marketing executive, MBA, 15-year agency owner, author, speaker, and certified coach.
Unexpectedly at age 48, she found herself dealing with the realities of menopause, and the dissatisfaction of carrying on with a career in corporate branding that she’d nailed, but no longer cared about. Her bold decision to walk away from her agency to lean into something she loved created a ripple effect, and since that time she’s influenced thousands of midlife women in doing the same. Today, through online programs and coaching, she helps PrimeTime women develop breakthrough personal brands and sales-worthy services, using the mastery they developed in the first half of life to create untold joy in the second half.