Build A Business You Won’t Want To Retire From
(And Make Serious Bank Doing It)

An Exclusive Sisterhood of Midlife Womxn Business Owners. 

This is your 8 - 11 timeslot, Baby.
You don’t have to choose between rocking your payday, and loving your everyday.

Build A Business You Won’t Want To Retire From
(And Make Serious Bank Doing It)

An Exclusive Sisterhood of Midlife Womxn Business Owners. 

This is your 8 - 11 timeslot, Baby.
You don’t have to choose between rocking your payday, and loving your everyday.

We believe that midlife women are the most powerful, promising creatures on this planet. We know that you have never been more qualified or Bona Fide than you are RIGHT NOW to be the star of your own show. (Not to mention how absolutely justified you are in earning fat stacks while you do it.)

We know you’ve paid your dues.
And we’re here to help you collect.

In all the ways that really matter: respect, satisfaction, fulfillment, days that delight… and large bills.

If you’re like the PrimeTime womxn we love and serve, you’re itching to make a shift.

Either...

You’re ready to stop doing work you’re good at (but done with), and start doing work that feels great.

Or

You’re ready to stop wondering about how you’ll earn your monthly take, and start counting on paydays that thrill you.  
You don’t have to choose between feeling gratified and being flush. You can Make the Cut.
  • To acknowledge that you’ve done everything for everyone… and now it’s your turn.
  • To stop being reasonable, and start being magnificent.
  • ​To say what you have to say, because the world needs to hear it.
  • To do work that transforms others and the way you feel about yourself.
  • To create revenue you can count on, so you can stop counting your pennies.
  • To walk into any room with your head up, chest out, heart open, and sexy-your-way on full display.
  • To unabashedly fall in love with your ever-loving life.
  • ​To live in the truth that the older you get, the more you’re worth. Period.
  • Raising your rates
  • ​Increasing your revenue
  • Serving your dream clients
  • Designing your lifestyle
  • Allowing yourself to be seen
  • ​Working with people you love
  • ​Leaning in to creativity (and doing that big thing you’ve put off)
  • Walking away from things that don’t serve you
  • Increasing your reach
  • Pursuing your hidden desires
PrimeTime women who Make The Cut don’t let circumstances define them. They define their circumstances.

There’s no reason you can’t do the same.

Make THE CUT and in the next year...
build a business you won’t want to retire from.

We’ve pulled together everything you need: expert instruction in branding and marketing, a sisterhood for support, interactive in-your-business workshops, weekly accountability, coaching, and so much more. All specifically designed with PrimeTime womxn business owners in mind.
Choose the Level that Suits You
Join Monthly for No Commitment
Join Yearly for Big Savings

Join the sisterhood that will change everything.

This is a sisterhood designed to build confidence, resilience, wealth, and joy for midlife women business owners. 

You’ve mastered skills in the first half of life and want to use them to build a business you love in the second half.

You own a business and you want to elevate your level of income, influence, or impact
(online or IRL).

You’re a business owner who wants to level-up, but you’re intimidated by tech, uncomfortable with self-promotion, or overwhelmed by systems.

If you’re ready to turn midlife into PrimeTime, Make The Cut.

You will feel as excited about your plans for the second half of life as 
you were about the first.
You will feel as excited about your plans for the second half of life as 
you were about the first.


You will meet fascinating, badass, PrimeTime women who will see you  completely and have your back.

You will meet fascinating, badass, PrimeTime women who will see you 
completely and have your back.

You will develop the confidence to charge premium rates, unapologetically promote your services, and sell with certainty.
You will get training from experts to create a solid system for reliable revenue.

You will get clarity on exactly what to do and what to say to make your genius or talents sales-worthy.
You will build an online platform based on your unique essence so you can confidently show up, show out, and speak your truth.

THE INSIDIOUS LIE: 

We’ve been conditioned to believe a horrible lie about aging: the older we get, the less we’re worth. And it creates some dangerously limiting beliefs for PrimeTime womxn:
  • I’m irrelevant (and self-promotion is inelegant)
  • ​I’m invisible
  • ​No one wants to hear what I have to say
  • There’s an expiration date on my dreams.
  • ​My age determines what’s “appropriate” behavior.
  • ​I’m running out of energy--it’s time to wind down.
  • ​It’s selfish to put myself first.
  • ​It’s irresponsible to do what I love.
  • It’s too late to bankroll the lifestyle I crave.
  • ​Work is supposed to be hard… and then you retire.

THE UGLY FACTS:

The labor market is both sexist and ageist. The financial deck is stacked against us we age:
  • Professional womens’ salaries peak at age 40
  • ​Only 4 in ten women say they’ll have enough money to retire
  • ​Only 35% of women say they’ll have enough money to live 25 years into retirement
  • ​After age 65, women live an average of 21 years
  • ​One in five women aged 55-65 leaves the workplace to care for a parent
  • ​The 2008 housing crisis hit Gen X women harder than any other demographic group
  • ​Half of women over 50 say they feel invisible, or that they’re intimidated when a younger woman walks into the room

Midlife, for women, is PrimeTime.

You’re more qualified, intuitive, insightful, and powerful than you’ve ever been. And you’ll only get BETTER.

Your whole life has been leading to this moment.

THERE ARE NO RULES.

And the #1 way for women to thrive in midlife and create the financial future they desire is through a strong support system.

The PrimeTime Cut is exactly that.

TOGETHER, let’s go further, faster.
And re-write the script for midlife womxn.

Our Sisterhood is sacred. Which means we’re careful about who we let in.

Because we know that…

If we’re going to take the risk to shine, each and every one of us needs to feel safe, seen, heard, and supported. (We light the world in two ways: by being the flame, and by being the mirror that reflects the flame.) And if we’re going to grow together, each of us must be willing to do her own work. 

That means we’re looking for a very specific woman inside The Cut. 
Are you her?

  • You’re a woman in PrimeTime.
  • ​You want to increase your income, influence, or impact, and you’re ready and willing to be seen and heard.
  • ​You’re in business to make money.
  • ​You make money in a way that makes the world a better place.
  • You’re a womanist: you value and respect women of all shapes, colors, sizes, backgrounds, and cultures and are committed to being anti-racist.
  • ​You believe that #BlackLivesMatter and #LoveIsLove.
  • ​You’re ready to grow and push your edge. You’ll be brave enough to share your roadblocks and open enough to accept feedback.
  • You’ve spent decades developing skills and talents, and you’re willing to share them with your PrimeTime sisters.
  • ​You’re a compassionate badass.

If that’s you, we’re your girls.

(We’re big fans of the question, “What’s In It For Me?”)

The PrimeTime Cut is stuffed to the gills with benefits that help Midlife BusinessWomxn make big bank doing what they love.

Monthly LIVE workshops & hot seat coaching sessions with Juju Hook, 25-year corporate brand builder, 20-year successful entrepreneur, author, speaker, coach, and master midlife strategist.

Advice, instruction, and insight from industry experts in sales, marketing, PR, business systems & more, plus network discounts. Leverage your exposure to a powerful, positive network of experts committed to helping you shine.

Proven systems to raise your rates, increase your revenue, and maximize your exposure and impact. Create a reliable system for revenue that suits your strengths at every step, from lead generation to sales closing.

Accountability, safe space, focus and support. From a Facebook group to monthly co-working sessions, you’ll be in community with PrimeTime women who share your goals and dreams. Tap into inspiration, motivation, networking opportunities, and sisterhood. Choose the membership level that lights you up and gets you to your goals the quickest.

1-on-1 coaching, in-person VIP Days with Juju, and crowd-sourced advice in a mastermind group for those who are ready to take it all next-level.

1-on-1 coaching, in-person VIP Days with Juju, and crowd-sourced advice in a mastermind group for those who are ready to take it all next-level.







We know that to stay in the money, you need to stay in momentum. So every week, we’ll create designated space to help you do what you love - and fall in love with your paycheck. 

WEEK ONE:

LIVE Workshops with Juju

Get expert instruction and insight on a specific aspect of your revenue system. Learn everything from how to write a web page to how to nail a sales call. And in each workshop, you’ll receive a money-making assignment to complete for the month.
Get expert instruction and insight on a specific aspect of your revenue system. Learn everything from how to write a web page to how to nail a sales call. In each workshop, you’ll receive a money-making assignment to complete for the month.

WEEK TWO:

LIVE Hot Seats with Juju

 Each month Juju will host a “hot-seat style” coaching session where she coaches women through their “stucks.” The biggest a-ha’s and hell-yeah’s come when you look behind the curtains at what other women are doing.

WEEK THREE:

LIVE Training with Industry Experts

Each month Juju will introduce you to a badass from her own network of peers to build your treasure-chest of tactics for money, mindset, management, and more.
Each month Juju will introduce you to a badass from her own network of peers to build your treasure-chest of tactics for money, mindset, management, and more. Access the recordings of these trainings in your private member resource library.

WEEK FOUR:

Co-Working Sessions

Learning isn’t everything. You’ve gotta implement. So each month we’ll take two hours in the final week for a virtual co-working session where you can hunker down and work ON your business, rather than IN it.
Learning isn’t everything. You’ve gotta implement. So each month we’ll take two hours in the final week for a virtual co-working session where you can hunker down and work ON your business, rather than IN it, with your sisters there for support..
Unforgettable U
Juju’s signature step-by-step interactive guide to creating a super sticky business brand. 26 workshops and lessons in how to stand out from the crowd.
Juju’s signature step-by-step interactive guide to creating a super sticky business brand. 26 workshops and lessons in how to stand out from the crowd.



PrimeTime PIVOT
A six-module experience in self-discovery to help you determine exactly what you’re after in PrimeTime, and exactly how you’re suited to go get it.
A six-module experience in self-discovery to help you determine exactly what you’re after in PrimeTime, and exactly how you’re suited to go get it.



The PrimeTime Revolution
A look inside the lies we’re told about midlife, and how to live in the glorious truth (complete with a digital copy of Juju’s book, Hot Flashes, Carpools, and Dirty Martinis)


(Or save 15% --and get a big-ass BONUS when you pre-pay for a year)

Or choose the level that works for you...

We don’t offer a one-size-fits all experience, or a magic pill for instant success. The PrimeTime Cut is a reality-based strategic approach to get you from YOUR A to YOUR B. Whether you’re a confident DIYer looking for accountability, tools and community, or you’re ready to get 1-on-1 focused attention and a full mastermind experience, you’ll find it in The Cut.

The Cut

A Cut Above*

A-List All the Way*

The Cut

A Cut Above*

A-List All the Way*

Monthly PayDay Workshop

Monthly Hot Seat Session

Monthly Expert Workshops

Monthly Co-Working Space

Facebook Group

PrimeTime PIVOT

Unforgettable U

The PrimeTime Revolution

1-on-1 Coaching

Monthly Mastermind

Fractional CFO

Quarterly Marketing & Money Intensiv

Live Retreat Tickets

Full Day In-Person VIP Session

Voxer Support

RETAIL: Monthly 

SALE PRICE

RETAIL: Yearly 

SALE PRICE

$297
$247/mo
$3,000
$2,500/yr
$1,300
$1,250/mo
$13,000
$12,500/yr
$1,700
$1,600/mo
$17,000
$16,000/yr
*By application only.
6-month commitment required.
About Juju Hook
The PrimeTime Cut is a labor of love for branding expert Juju Hook, former corporate marketing executive, MBA, 15-year agency owner, author, speaker, and certified coach.

Unexpectedly at age 48, she found herself dealing with the realities of menopause, and the dissatisfaction of carrying on with a career in corporate branding that she’d nailed, but no longer cared about. Her bold decision to walk away from her agency to lean into something she loved created a ripple effect, and since that time she’s influenced thousands of midlife women in doing the same. Today, through online programs and coaching, she helps PrimeTime women develop breakthrough personal brands and sales-worthy services, using the mastery they developed in the first half of life to create untold joy in the second half. 

Take a Deep Dive Into the Stories of PrimeTime Women Who Made the Cut

If you’ve started to give up on what’s possible...

- Martina Barnes

“If anyone told me how good things were going to get at 50, I would have been looking forward to it. By 60, I’m going to be ruling the world in my own little corner.”

If you’re feeling called to more…

- Jody Harbour

“I know I’m supposed to do something bigger than what I’m doing. I know that I have to make the space when I have the opportunity.”

If you’ve been in business for years and tried “everything"...

- Suzanne Ricard-Greenway

“It’s enabled me to elevate my own impact in a way that I didn’t think was possible. It’s taken my experience and my client experience to another level.”

If you struggle with tech and
overwhelm…

- Julia Munson

“I was really able to turn the corner from scared and overwhelming to “I can do this”. It was the first time someone took me through step by step, and now I’m on my way!”

THE CUT IS THE PLACE FOR YOU!

After joining you’ll be presented with an application for The Cut Above and A-List Levels
IS THE PRIMETIME CUT FOR WOMXN ONLY?
Yes. This is a group for women and those who identify as women.
DO I NEED TO BE A CERTAIN AGE TO JOIN?
Midlife refers to mastery, mindset, and hormonal shifts more than a number. That said, most of the womxn in The Cut are between 40 and 65.
IS THERE A COMMITMENT?
You can join The Cut month-to-month with no commitment. Cancel any time, with 15 days’ notice. For The Cut Above and A-List levels, we ask that you commit to a minimum of six months (and a year is ideal) to allow for real and significant change. 
IS THIS VIRTUAL? LIVE? HOW WILL THIS WORK?
For now, all of our sessions are virtual. As COVID restrictions lift, we’ll begin hosting in-person intensives and retreats that will be included at The Cut Above and A-List All the Way Levels (and available for discount purchase for members of The Cut). 
I'M NOT VERY TECH SAVVY AND I'M WORRIED ABOUT GETTING OVERWHELMED. IS THIS ALL ONLINE BUSINESS STUFF?
While Juju will break down step-by-step exactly how to build a reliable online business, you can use all the principles we'll be discussing offline, the old fashioned way. (And anyone who knows Juju will tell you... she had to push through some tech insecurities, herself. So she is super dialed in to those feelings.)
ARE YOU GOING TO CUSS ALL THE TIME?
Probably. This is a group of grown-ass women encouraged to be exactly who they are. We’ve spent enough time trying to be things for other people. That shit won’t play here.
I’M A TRUMPER, A QANON FOLLOWER, A COVID DENIER OR AM ANTI GAY RIGHTS. WILL I BE WELCOME HERE?
You will not.
I DON’T WANT TO HEAR ABOUT WHITE PRIVILEGE. IS THIS ANOTHER ONE OF THOSE GROUPS?
This group is committed to anti-racism, which means acknowledging privilege and systemic oppression. If you’re not in-step with that, please don’t apply.
I LIVE OUTSIDE THE US. CAN I JOIN THE POSSE?
Totally! We have members all over the world. 

Have a question that’s not answered here?
Contact us at support@strategicjuju.com

Monthly Plan

Yearly Plan

MONTHLY PLAN

  • Monthly PrimeTime PayDay Workshops
  • ​Monthly Hot-Seat Coaching Sessions
  • ​Monthly Expert Trainings
  • ​Monthly Co-Working Space
  • ​Access Unforgettable U, PrimeTime PIVOT, and The PrimeTime Revolution
$297/Month
$247/Month

YEARLY PLAN

  • Everything you get with the monthly plan...
  • Plus a $469 savings
$3,000/Year
$2,500/Year
After you join The Cut, you’ll be directed to an application for The Cut Above and A-List Levels
This Is Your PrimeTime. And You Are Everything.
© Copyright 2019, Juju Hook LLC - All Rights Reserved - Privacy Policy I Terms of Service
Disclaimer: Success takes time and effort. I work one-on-one with each of my clients to help them step through fear, develop sound brand strategies, and take powerful action. The client stories above are written by women who did the work, owned their power, and took risks. Your brand is an extension of you--no one else can create it for you. Your results will be based on your own input and efforts. You are totally unique; therefore, your outcomes and experiences will also be totally unique. Branding is a long game and the rewards are long-lasting. If you're looking for "get rich quick" schemes or "instant results," I'm not your girl.